The next generation of the Bouckaert family is getting more involved with Beaulieu America and planning the next phase of growth for the business, according to the company.

“Beaulieu has been in business for 38 years and the next generation is positioning it for the next 38 years,” said Steve Hillis, president of flooring at Beaulieu.

Part of this next phase was a restructuring of the company’s top leadership in order to stay as efficient as ever. Four new senior management positions have been created over the past few weeks. Firstly, Michael Pollard, founder Carl Bouckaert’s son-in-law, was recently named president. He will lead the development and execution of the company’s refreshed long-term strategy and manage talent. Secondly, Stan Bouckaert has moved from his position as director of hard surfaces to senior vice president of special projects. He will provide counsel on Beaulieu’s new business strategy to identify and capitalize on new opportunities for growth. Thirdly, as COO, Mike Hoffman will be responsible for all manufacturing and distribution operations.

Finally, Steve Hillis, president of Beaulieu Commercial, will also assume responsibility for the residential flooring side of the business. In his expanded role as president of flooring, Hillis will be responsible for leading all sales activities, resources and reporting for both commercial and residential functions. “This is a very important and exciting time for our company as we revisit the way we operate to ensure we are best positioned for current and future success,” he said.

Karel Vercruyssen and Del Land will carry on with their respective functions of CEO and CFO of Beaulieu America.

“The board and I have put a lot of time, thought and energy into these leadership changes to ensure we have the right people in place who are committed to the long-term success of Beaulieu America,” said Vercruyssen.

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