Design ‘N Gather (DNG), the international mosaic design competition sponsored by Bostik and Artaic Innovative Mosaic, has been chronicled via a state-of-the-art video just released.
For months, mosaic enthusiasts worldwide submitted mosaic mural designs based upon the theme The Essence of Las Vegas. The grand prizewinner, designer Nicole Faith Kohri, had her creation “Delta Waves,” unveiled in front of 1,500 hospitality design professionals. The mural is permanently installed poolside at MGM Grand’s Wet Republic.
According to Chris Eichman, Bostik’s marketing communications manager, “I am extremely pleased with the results of this integrated campaign centered around the mosaic mural contest. This program wouldn't have been possible without the support and collaboration of Artaic and also the total professionalism contributed by the great team from MGM. Our latest video captures the excitement of this one-of-a kind marketing project, which was another integral part of our global thrust to build Bostik brand recognition."
Scott Banda, Bostik’s director of marketing and business development, added, “Together with Artaic, we want to give back to the design community. Everyone loves mosaic design, but its popularity has decreased over the years due to cost of labor and long turnaround time, forcing Americans to go offshore to procure these designs. To remedy this, Artaic invented a computerized process where mosaic designs are assembled by robots. This regimen is hundreds of times faster than the archaic, time-consuming process of putting little mosaic squares into place by hand.”
Inventor and scientist, Artaic’s Ted Acworth, added, “Our relationship with Bostik began when we started using Dimension RapidCure Grout, their unique formulation which contains 60% recycled glass content. The product is easy to apply, highly durable and most of all, actually adds more luminosity to mosaic productions. For example, if a project contains glass mosaics, imagine another light source being incorporated: that’s what Dimension RapidCure offers.”
For more information, visit youtu.be/qBatC3BOjV4.