One would think a basic in every business person’s DNA, whether we’re talking about floor covering retailers or really any person in any business, would be a major focus on the company’s customer—over and above a focus on the products being sold or the services being offered.
Think about it: if you’re not attentive to your customer’s likes and dislikes and their wants and needs, then how would anyone in any business know if changes are needed, and if so, what direction those changes should take? Looking at the floor covering retail sector, it’s certainly important to have a selection of product that meets the needs of just about everyone who walks through the front door of your store, but it’s also extremely difficult to gain a great deal of uniqueness by virtue of the products retailers have on their sales floor. Even if it were possible to be, say, 45% unique in your section of the area you serve, how could a retailer select unique products to meet the needs of their customers if they didn’t have a reasonably good feel for what their customers actually want and would buy?