Carpet One Floor & Home’s new advertising campaign—Where Do You Stand?—focuses on customers’ needs when it comes to updating their homes with new flooring. The TV spot for this campaign takes the customer perspective by visually looking down at their floors as they go through their day. 
In addition to the customer-centric messaging, the campaign makes use of Instagram with #ISTANDHERE to encourage customers to share photos of where they are standing. The campaign gives local stores the opportunity to highlight the causes they support in their communities and to share the many ways they take a stand for their customers. 
Carpet One Floor & Home is taking a stand for a beautiful home, a healthy home, family, pets and for getting more without paying more. 
Beautiful Home—Carpet One Floor & Home’s exclusive Beautiful Guarantee reassures customers that they will love the way their new floors look in their home or they replace it for free. Unlike many other retailer guarantees, Carpet One will cover the cost of installation. 
Healthy Home—their Healthier Living Installation System provides customers peace of mind that updating their floors will also help reduce allergens in their home. 
Family & Pets—With a multitude of flooring options geared towards families with kids and pets and expert flooring consultants focused on helping customers match their needs to a great flooring product. 
Getting More without Paying More—All Carpet One Floor & Home stores are locally owned and provide years of experience, and they have the buying power of the entire Carpet One Floor & Home cooperative with 1000 stores to ensure that they can offer competitive pricing. 
The Instagram contest encourages customers to take a moment to think about where they are standing and what they are standing on as they snap a photo to share with #ISTANDHERE. Weekly winners will receive $100 gift cards towards a new pair of shoes at a leading online retailer. 
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