Marketing strategist Karen Mendelsohn has been named senior vice president of marketing at Mohawk Industries. In this position, Mendelsohn will be responsible for the overall creation and implementation of marketing strategies to drive dynamic new growth across Mohawk’s North America Flooring businesses.
Mendelsohn steps into her role as chief marketing leader of Mohawk North America Flooring with a wealth of experience in corporate and operations planning, brand development and management and eBusiness strategy.
“We are pleased to have Karen Mendelsohn on our team,” said Brian Carson, president of Mohawk Flooring. “As a proven leader, Karen brings exceptional business experience and drive to take Mohawk even further on its journey as the pioneer in flooring, product innovation and digital marketing. She is a great fit for Mohawk, and our culture of perpetual innovation.”
A 30-year veteran of the building products industry, Mendelsohn earned an MBA from Columbia University and spent more than 15 years in strategic, sales and marketing leadership at Masco, a supplier of brand-name building products and services. Before that, she was vice president of marketing for 12 years at Delta Faucet Company.
According to the company, Mohawk is already a leader in digital within the flooring industry. Under Mendelsohn’s leadership, the company will further innovate its digital strategy and social presence to resonate and build connections with consumers to drive increased traffic to Mohawk retailer locations.
“On a larger scale, I will be helping to shape a vision and build a marketing plan to further position Mohawk as the supplier of choice with customers across complex and fragmented distribution channels,” said Mendelsohn. “This will involve leveraging brand management, integrated marketing communications and digital and insights-led customer engagement tools to help Mohawk evolve and engage customers and end-users across new and traditional marketing channels. It is an exciting mission, and I thank Mohawk for giving me the opportunity to be a part of it.”
For more information, visit mohawkflooring.com.