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Floor Coverings

How to Start Selling Flooring Online

By Dave Foster

Competition is getting more rigorous, and it’s taking its toll on independent floor covering retailers. The number of independents still in business in the United States is currently pegged at around 9,000 to 10,000. Whether that number is completely accurate or not is not really the point. The point is that the competition is indeed tougher than ever, and to be among the living in five to 10 years, retailers are going to have to be smarter and going in directions never dreamed of five years ago.

Many retailers are expanding, acquiring competitors, adding non-flooring products such as cabinets and countertops and even appliances. Many are reevaluating their locations, exploring new ways to get discovered by millennials and giving technology a new look, all as means of ensuring their longevity.

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