Lahore, the capital city of the province of Punjab, is the second most populous city in the country of Pakistan. A prosperous cosmopolitan area, but there weren’t a lot of fitness clubs.
“I was always working out and thinking about exercise,” said Murad Ansari, CEO and owner of Matrix Fitness and Health. “I became obsessed with it. But there were no good gyms in my neighborhood. I had to drive 15-20 minutes, and other people had the same problem.”