Custom Building Products recently introduced CustomChat, an online customer-engagement tool that provides thorough, real-time responses to inquiries. Accessible 24 hours a day, seven days a week, CustomChat connects contractors, architects, installers, designers, specifiers and homeowners with trained Custom Building Products technical services representatives to answer their specific product and project questions.
“Our goal is to deliver the best possible customer service in the industry and CustomChat is the latest example of that commitment,” said Reeve Haldeman, corporate vice president of marketing and retail sales for Custom. “Rather than trying to decipher canned responses to general questions, our customers receive professional consultation from experts about their particular situation in a timely manner. As a result, projects stay on time and in budget, while minimizing call-backs.”