US Floors, a division of Shaw Industries, has unveiled a consumer campaign for Coretec—the flooring brand that sparked the wood plastic composite (WPC) flooring revolution with its patented 100% waterproof core technology.
“When we developed our patented core technology, we knew it was a revolutionary product delivering the styles people love with the durability and easy maintenance they want in a floor,” said Piet Dossche, CEO and creator of Coretec. “That innovation created a whole new category of flooring. We continued to grow and develop Coretec, adding new styles, features and designs, until it became more than a product, it truly is a brand unto itself.”