Shaw Floors’ biggest success of 2017 in the soft surface category can be summed up in one word: LifeGuard. LifeGuard waterproof backing is the ultimate worry-proof carpet backing. Engineered for life’s little messes, it keeps odor-causing spills and pet accidents contained for easy, complete cleanup. Waterproof LifeGuard is the most advanced backing system available, making it the optimal choice for active households requiring the cleanest carpet for healthy living.
Shaw’s consumer research indicates that 65% of U.S. households, or about 79.7 million families, own a pet and pets play a larger role in the flooring decision process than kids in the home. Homeowners can feel confident their carpet investment is protected with LifeGuard waterproof backing. All LifeGuard carpet styles are constructed with high performance in mind, extending the life and beauty of the product. The waterproof backing and patented R2X face fiber treatment keep carpets looking – and smelling – great from top to bottom.