The fast-growing multilayer flooring category can leave retail sales associates (RSAs) and their customers confused. Understanding the basics of multilayer flooring compositions and asking the right questions can help RSAs guide their customers—be they homeowners or commercial specifiers—through selecting the right products and installation methods for their projects.
If you look at all the new sizes, compositions and wear layers available today, there is one common component grouping them into a specific flooring category. That component is the polymer composite material. Products called wood plastic composite (WPC), stone plastic composite (SPC), rigid vinyl core, enhanced vinyl core and solid cores, all have a polymer middle-layer composite.