Leadership Evolution Drives CraftCroswell into the Future

It is a classic story of American business: sometimes, a company is founded not through a master plan and not through the vast experience of the individuals involved. Instead, companies can be created through a vision driven by a quest for a better livelihood and the yearning for entrepreneurship. Such is the case with CraftCroswell, founded by Bill and Bob Croswell in 1973 in Jackson, Miss.

Both brothers needed jobs. Bill was 29 years old and had just left a job in the hospitality business, working for a hotel on the Mississippi Coast. Bob was five years younger and finishing graduate school after a stint in professional baseball playing for the New York Mets. Both brothers were married and starting their families. They knew they could work well together, but they needed a viable idea and a concrete plan.