While many independent flooring dealers are scrambling to figure out how to leverage the internet to find new customers, San Diego-based Cali Bamboo is delivering customers who are ready to buy directly to independent dealers.
Cali Bamboo is a rapidly growing, omnichannel flooring and decking home improvement platform circling $150 million in annual sales. The company offers an expanding range of highly-engineered, eco-friendly products including: bamboo, eucalyptus, luxury vinyl, and engineered flooring, composite decking, fencing, plywood, and other products. Unique among flooring suppliers, Cali leverages the power of an efficient, internet-driven direct-to-consumer model to build brand and product awareness amongst an increasingly online savvy remodeling consumer universe.