Anderson, S.C. -- Why Tile recently announced the next release of the tile industry's marketing and education initiative with the launch of the “commercial guide” section of the Why Tile website, with new content and tools for architects, designers and specifiers.

The tile industry collaborates on the Why Tile campaign, which debuted at Coverings 2017 with a residential section. Major industry organizations contribute to Why Tile, including Ceramic Tile Distributors Association (CTDA), National Tile Contractors Association (NTCA), Ceramic Tile Education Foundation (CTEF), Tile Contractors Association of America (TCAA) and Tile Heritage Foundation (THF), in addition to manufacturers worldwide. Why Tile is coordinated by the Tile Council of North America (TCNA).

The Why Tile website is designed to educate about the numerous benefits and inspire the limitless design options of ceramic tile. It's not a "path to purchase" website, instead Why Tile is designed to help consumers, and now the A&D sector, use tile in their projects and help them understand the benefits of using tile for their specific applications.

"We've chosen to launch Why Tile advances at Coverings because this is where our industry comes together," said Eric Astrachan, executive director of TCNA. "There's so much excitement in our community for this work. We are proud to unveil and celebrate these next steps that will guide and support professionals with their choice of ceramic tile."

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