Eindhoven, The Netherlands – I4F announced the official launch of its WeChat account. I4F’s WeChat account features important insights into the global flooring industry as well as information on the company’s technologies and patent portfolio, including 3L TripleLock and Click4U. To help licensees accelerate their marketing activities, the company is also offering a full range of marketing materials including installation films, brochures, and newsletters in Chinese. A blog from I4F’s CEO, easy access to the team, and details on how to become a licensee are also available via the account.
With more than one billion users per month, WeChat is the world’s fifth most popular social media network, following Facebook, YouTube, WhatsApp and Facebook Messenger. Topping the rankings in terms of usage, more than one third of users spend in excess of four hours per day on the service compared to an average of twenty-two minutes on Facebook. WeChat is also China’s leading online video platform in terms of mobile daily active users and subscriptions.