Dallas, Texas -- Daltile was voted number one for the 18th year in a row in the “ceramic tile” category in the 2018 BUILDER Brand Use Study. The annual survey, sponsored by BUILDER magazine, measures builders’ brand preferences across dozens of product categories. In the “ceramic tile” category, Daltile ranked first in “familiarity,” “used in past two years,” “most used” and “quality ranking.”
“When it comes to material choices, the professional building community is rightfully vocal about their preferences,” said Dan Butterfield, general manager of the builder channel for Dal-Tile Corp. “A lot is at stake when they are working on projects. Their professional reputations, whether they can meet tight deadlines and the quality of the final product is all tied to their names, making their choice of materials essential to their personal brand, as well as the future of their careers.”