Bostik’s Outdoor Branding Program Hits the Road Again

Wauwatosa, Wis. -- Bostik has continued its multi-faceted “Smart Adhesives” branding campaign again this year, incorporating billboards located in strategic California high-traffic areas. Beginning in mid-July and continuing through August, millions of motorists will have clear access to see advertisements for the firm’s hardwood flooring and tile and stone specialty installation systems.

Concurrent with the billboard program, Bostik will be actively involved in another major branding program. Once again, the firm will function as a major sponsor of Le Tour de France, the world’s most well known cycling competition.