You can have the most advanced, stylish and solutions-based flooring in the world, but without proper merchandising and storytelling, customers will be lost in space. Product manufacturers continue to innovate in the area of store displays to help retailers boost attention and skyrocket sales. Here are some of their latest introductions.
This spring, Shaw announced a patent-pending soft surface innovation, Bellera high-performance carpet. The collection was designed to ensure that when placed in an active household, it will look as good as it did on day one, even after five years of wear. The benefits to the consumer include fiber that is crush resistant and retains its softness, a LifeGuard Spill-Proof backing that offers performance with more distinctive color, R2X soil and stain resistance to keep spills and messes on the surface of the carpet longer for easier cleanup, and a “No Surprises, Worry-free Warranty” for peace of mind.