Shaw Contract recently introduced Inside Shapes, a collaboration with Stockholm-based design studio, Form Us With Love. With Inside Shapes, designers can create the solution for any environment. Rather than designing a new collection, the creative collaboration between the two organizations opened up opportunities to think differently about what a carpet tile could be - beyond variations of pattern and color. The simple reframing of the tile as an object, not a surface, created new possibilities for an innovative toolkit that allows designers the freedom to design, and not just specify.
The mission was to design a creative response to enhance how commercial environments feel and function. With four distinct geometric shapes – square, diagonal, point, and curve – and 12 color options, each in light and dark shades for added dimension, Inside Shapes creates a dynamic interior landscape. Utilizing a CNC machine to cut each shape that makes up a 24x24 in. carpet tile, shapes, colors and shades can be chosen in 17 pre-mixed options or curated individually for a completely custom solution.