Easy to install and easy to maintain, laminate floors are offering consumers affordable options that provide both performance and style. The $1 billion category, as valued by Catalina Research for 2017, is being influenced by consumer preferences for scratch-proof, waterproof and health-conscious floors that deliver a great experience for kids and pets.
“Laminate flooring has carved out a nice position in the floor covering market,” said Travis Bass, executive vice president sales and marketing at Swiss Krono. “Laminate has the look and feel of solid hardwood flooring, yet is much more affordable, requires lower maintenance and is more durable. With the development of moisture-resistant options and deeper, richer surface textures and designs, laminate offers a much more environmentally friendly, sturdy and beautiful option to the plastic looks of LVT [luxury vinyl tile] and WPC [wood plastic composite].”