Mohawk Redesigns Five-Star Program to Enhance In-Store Experience
Calhoun, Ga. -- Mohawk is reenvisioning the in-store experience for retailers in the age of the digital consumer. With Five Star, the next evolution of the Aligned Dealer program, Mohawk offers a turn-key, in-store marketing solution to accelerate the sale.
“Consumers are shopping differently today – it’s no longer a linear path to purchase,” said Seth Arnold, vice president of residential marketing. “While digital has disrupted the consumer shopping journey, the one thing that remains unchanged is consumers are still going to the store to make their flooring purchases. The Five Star program is designed to connect the online to the in-store experience.”