Chicago – Hannover Fairs USA, the organizer of Domotex USA, announced that it has launched #whyidomotex, a new series of interviews with flooring industry professionals, including designers, remodelers, distributors, retailers and manufacturers, featured on the show’s website.

#whyidomotex will shine a spotlight on select industry professionals who plan to attend the inaugural trade show in Atlanta, Feb. 28 - March 2. Each interview covers insights into the floor covering industry, what challenges the professional expects to address, and how they plan to capitalize on their Domotex USA 2019 experience.

“The goal of our interview series is to recognize the industry’s most pressing needs and to explore what our attendees and exhibitors expect to achieve during Domotex USA 2019,” said Donna Busse, show director. “We believe the series will resonate with all floor covering industry professionals who are eager to learn more about new technologies, methods and materials, and who are looking to network with top flooring experts and industry leaders in their field.”

The first interview features interior designer, Loretta J. Willis,Loretta’s Interior Design in Atlanta. Willis discusses her philosophy towards designing spaces, select trends she is focused on, and what she is looking forward to experiencing at Domotex USA 2019.

New interviews in the #whyidomotex series will be released periodically leading up to the inaugural event.

For more information, visit