San Antonio, Texas -- For more than 50 years, Mexican tile manufacturing leader Vitromex has continued to innovate, expanding its line of products to include glazed ceramic, porcelain, mosaics, and decorative floor and wall tiles. Vitromex USA recently shared a redesigned website that not only showcases its product offerings, but also provides ease-of-use and extended functionality to its customers.

The look of the new site reflects a more contemporary appearance that resembles a haute couture fashion magazine. Full screen application images showcase the products in a variety of interior spaces that helps the architect or designer envision use in their own projects.

The home page scroller is sortable by porcelain and Vitromex’s new ceramic tile solution CeraCore and allows the customer to switch between product types, quickly accessing new room views. The redesigned site also offers designers user-friendly options such as searching by collection, look type, color, size, shape, trim offerings, and even interior design trends. Users can access an inspiration gallery, keep up on what’s new, and view videos about the company.

The site is now mobile-friendly with responsive design and includes tie-ins to the most popular social media platforms being used by today’s consumers (Instagram, Facebook, Houzz, Pinterest, YouTube, etc.) The new store locator was also improved using Google’s Maps and Geocoding APIs. Results are displayed underneath the map in an easy to understand format with a large button to get directions to each location.

“I am excited for our customers who can utilize this website and its new features as an addition to their existing marketing tools, “said Amanda Irwin, director of marketing for Vitromex USA. “Our goal was to create a fluid experience for our customers that ultimately supports sales. The site is visually appealing, the navigation is easy to use, and the imagery is large and inviting.”

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