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ColumnsBusiness Insights

Flooring Sales Tips: More Closes that Work

By Buddy Wisdom

There is a misconception among many store owners and salespeople that those who close effectively have some mystical ability to make sales. Research shows otherwise. The best salespeople recognize that closing is a guided series of little sales that the customer helps direct, thus keeping your prospect in a comfort zone. We accomplish this one step at a time by getting feedback from the customer allowing both the salesperson and the customer to navigate toward a decision to buy. Still, sometimes it takes something extra to close a deal. Here are some more closes that work

This is easily my most utilized and effective close. Measuring services can be an invaluable asset to your company and an important foundation for closing a sale. A measure is simply asking the customer to make a minor decision, which will eventually carry the major decision. 

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