Matt Ketterman, owner of Got You Floored in Greensboro, N.C., is building wealth by doing things differently than most flooring retailers: he says he spends zero on advertising, his one store location is not near a major shopping district, and he works about 20 hours a week.
Ketterman invests profits from his nearly $10 million flooring operation into other business and real estate opportunities. The serial entrepreneur is shaking things up by working smarter, not harder.