EF Contract NeoCon Product Introductions Explore the Texture and Spirit of Urban Life
EF Contract revealed new product styles and collections inspired by the textures of urban life at NeoCon 2019. Held annually in Chicago, NeoCon is North America’s largest design exposition and conference for commercial interior design professionals.
“Our theme this year – Inhabit – explores the way people and cities are inspired by each other to create the texture of urban communities,” said Susan Curtis, vice president of product development and design for EF Contract. “We’re charmed by the city’s grit, that on second glance is beauty. It’s the taste of a craft brew, the song of a guitar that echoes from a local stage, the peeling posters lining the walls of an alleyway. This is what inspired us to step back and realize how it’s the collective people inhabiting each city, adding these elements day by day, that slowly build a city’s unique texture, layer upon layer. Our new products are inspired by all of these elements."