Solon, Ohio -- Back by popular demand, Tarkett announced that the company will bring back its SureSet consumer rebate for the rest of the 2019 calendar year.

Introduced in the Fall of 2018, the mail-in rebate program was launched to help celebrate the selection of SureSet Luxury Vinyl Flooring as the official studio floor for the Pickler & Ben TV show. The rebate was embraced by consumers, necessitating its return for 2019.

Airing nationally in over 170 cities on various networks, Pickler & Ben is co-hosted by singer Kellie Pickler, and journalist Ben Aaron. The weekday talk show welcomes some of America’s top celebrities and tastemakers to offer their tips on entertaining, cooking, home decorating and beauty. The hour-long program, which was nominated for three Daytime Emmy Awards, also tells inspiring stories of everyday people who do extraordinary things.

Filmed on an expansive set that is styled after a modern farmhouse, production called on Tarkett to provide flooring recommendations that were not only beautiful, but functional. In addition to the set, there were also other rooms involved in the makeover as well, including a prep kitchen.

“This was a tall order from the beginning,” said John Heckman, senior residential marketing manager for Tarkett. “The floor not only had to look great, it had to provide flexible design options, and stand up to the daily abuse of spills and rolling loads like pianos and huge marble set pieces.”

The install happened very quickly thanks to SureSet and its repositionable adhesive, that can be lifted and each plank replaced up to ten times. With 24 realistic wood and stone designs, Tarkett’s SureSet features a thin layer of pressure-sensitive adhesive applied to the sculpted wave design backing system, which makes direct contact with the subfloor. The channels on the backing are free of adhesive and allow air and moisture in the subfloor to breathe, while also absorbing sound. With two layers of fiberglass for dimensional stability and an adhesive backing, the product will remain securely in place, but it can also be repositioned when needed. The result is a fantastic looking floor that also stands up to water, rolling loads and whatever else a wacky daytime variety show will throw at it.

SureSet was able to turn the Pickler & Ben studio set into a stylish, inviting space that felt like home. Consumers who install SureSet between now and the end of the year can qualify for a rebate check for $250.

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