Doug Chadderdon’s vision was to create a business model, tapping into all three market segments of the flooring industry: residential, builder and commercial. Each segment of the flooring industry has its own challenges, nuances and complexities. However, using the “three-legged stool” approach ensures that Great Floors can weather the inevitable ups-and-downs of the economy and industry changes and progress.
As Great Floors, based in Coeur d’Alene, Idaho, approaches its half-century mark, the executive team of CEO Doug Chadderdon, COO Ken Chadderdon, and CFO Jim McGee is making bold moves to grow the business. With 22 locations across Idaho, Washington and Montana, and plans for continued expansion, annual company sales exceed $200 million dollars. Great Floors has 560 employees, and more than 100 of the employees have worked for the Great Floors’ team for over 15 years.