The team at Bella Flooring Group has launched a new brand exclusively for the distributor channel, Oggi Stile. The collections of curated products, including hardwood, resilient laminate, carpet and wall coverings, were created specifically for regional distributors.
“We used our data gathered from our work at Bella to be able to define a line for regional distributors with the products, features, benefits and price points that they know will sell in their market and build it to where they have room for margin,” said Matthew Syler, chief revenue officer, Bella Flooring Group. Bella Flooring, which develops and imports flooring for the residential and commercial markets, launched in 2018 to provide retailers a trusted source for customized direct imports. What makes Bella Flooring Group unique, Syler says, is it provides a way for multiple factories to come together into a single company and create what he calls a “manufacturing cooperative group.” This group collaborates through Bella to manage all the sourcing and testing for all products that are brought into the system. The goal is long-term partnership and bringing the industry products they can rely on and sell profitably, he said.