Tarkett Influencer Program Promotes Consumer Rebates
In December, Tarkett launched an influencer campaign to support and promote its Transcend SureSet luxury vinyl tiles and planks and its 2019 $250 consumer rebate program to the residential market. The rebate programs ended on December 31, 2019.
In the fall, Tarkett partnered with four popular home renovation and decorating influencers including: Jessica Castaneda of the Easy Living Today blog, Jennifer Fancher of the Noting Grace blog, Madeleine Raiford-Holland of the Moderately High Maintenance blog and Saidah Washington of the Aprons and Stilletos blog. These personalities were tasked with creating a home improvement project using the Transcend SureSet LVT flooring in response to an important milestone or life change such as a new baby or relationship change and then documenting their journey for their blog and social media.