After more than 90 years as the world’s leading luxury carpet brand, Karastan is expanding into a total luxury flooring brand with the 2020 launch of its first-ever hard surface lines. Karastan BelleLuxe, timeless hardwood flooring, and Karastan LuxeCraft, the next generation of luxury vinyl flooring, offer inspired designs, flawless craftsmanship and long-lasting materials that are “better than nature intended.”
“As the new decade dawns, we’re writing a new chapter in the story of Karastan,” said Seth Arnold, Mohawk’s vice president of residential marketing. “Since the emerging flooring consumer places a heavy emphasis on brand and has a strong preference for hard surface, we knew now was the time to expand Karastan. We challenged our craftsmen and finders to search the globe for the best materials and designs to provide differentiated products for our retail partners. Together with our soft surface assortment, the Karastan hard surface launch will allow even more customers to live beautifully.”