Mohawk Expands High Definition Color Colormax Introductions
Building on the solid foundation of 11 product introductions in 2019, Mohawk continues to expand its high definition color technology with 14 ColorMax debuts in 2020 across SmartStrand, polyester and nylon.
Mohawk’s exclusive ColorMax enhancement combines multiple dye technologies to achieve a balanced, blended coloration with intense color saturation. Inspired by the color variation found in natural surfaces such as wood and stone, ColorMax was launched in seven 2019 SmartStrand products and four polyester products to wide industry acclaim.