American Floorcovering Alliance, AFA, is an organization that serves the collective needs of businesses in the floorcovering industry. The AFA offers members a myriad of benefits from a competitive edge against competitors to marketing support, and now insurance benefits for members. Their new insurance offering comes in the form of a level funded health benefit program designed with small to medium-sized businesses in mind.

Offered through National General Benefits Solutions, this Level Funded Program affords AFA members simplicity and cost savings without the downside of having to oversee the program themselves. Plans are customizable so groups can find the right fit, and give employees access to national networks, like the Cigna PPO Network and the Aetna Signature Administrators PPO Network, while providing quality health benefits for all enrolled.

The Core Value Plan through General Benefits Solutions employs reference-based pricing ideal for small to mid-sized companies, meaning it pays providers based on a multiple of the Medicare reimbursement rate, regardless of the actual amount billed. This strategy can help save money for both the company at hand, and the employees covered, reducing the overall amount paid for members’ claims.

Key advantages for this plan, as outlined by National General Benefits Solutions, are the Member Advocacy Program which keeps members informed, employer-established benefit plans, and Teladoc services which gives covered individuals access to U.S board-certified doctors 24-hours a day, seven days a week.

Interested parties are invited to join the upcoming webinar on April 22nd at 2:00 pm EST, to discuss these new insurance offerings for AFA members. For more info and an invite to the upcoming webinar, please send inquiries via email to For more information regarding AFA and their offerings, visit