Floorté Hardwood Series utilizes a waterproof SPC core to give consumers the beauty of a real hardwood floor with the added stability, strength and protection they expect from the Floorté collection. As with all Floorté products, these hardwood planks are 100 percent waterproof, meaning they won’t cup, swell, warp or crack when exposed to water and can be wet-mopped for additional peace of mind. 

In addition to being durable, Floorté Hardwood Series features a click profile, meaning the product does not require adhesive and can be installed quickly over existing hard surface flooring or subfloor—perfect for DIY applications. In a 2020 Shaw Floors research study, we learned that 45% of homeowners plan to renovate, purchase or build a home within the next six months. With today’s shopping restrictions, Floorté Hardwood Series is the perfect DIY flooring solution for consumers who want to update their flooring,without the worry. 

To help retailers navigate the changing retail landscape and promote DIY flooring, Shaw Floors has introduced its Retailer Playbook, a comprehensive online toolkit available through the company’s online account management portal, ShawNow. The Retailer Playbook includes free access to the following marketing campaigns:

• Grab + Go features DIY-friendly installation instructions. Ad packages are available for retailers offering curbside pickup or delivery. 
• Shop Local supports local businesses and features ad campaigns for website and social media promotions. 
• Wells Fargo consumer financing grants 12 months special financing to consumers with approved credit at 0 percent cost to the retailer. 

Visit ShawNow.com to access the Retailer Playbook and download training tutorials or marketing assets.