The Real American Hardwood Coalition (RAHC) and the National Hardwood Lumber Association (NHLA), in partnership with the U.S. Forest Service, have launched a new website at RealAmericanHardwood.pro. The website was developed to educate architects, interior designers and construction professionals on the attributes of Real American Hardwood products, as well as introduce new and innovative hardwood product technologies for the built environment.

Filled with information on the uses, value, and benefits of the most commonly specified domestic hardwood species, the website also explores new ways for design/build professionals to incorporate hardwood products—such as thermally modified hardwood and cross-laminated timber—into commercial and residential spaces. A sustainability section provides visitors with data—backed by science and research—on the environmental and climate friendly qualities of hardwood products, and how they compare to alternatives, such as vinyl and steel.

“There are many different factors that are important to consider when designing a space for people to gather, while celebrating the Naturally Authentic beauty and character of Real American Hardwood products,” says Dallin Brooks, executive director of the NHLA. “From the visual aesthetics of lumber to the functionality of different species, this new platform will equip all involved in the design/build community with the information they need to create a positive impact on both people within design spaces and on the environment outside by specifying Real American Hardwood flooring, cabinetry, millwork, furniture, and more.”

The website also includes a featured projects section, where visitors can read case studies about unique projects and submit their own work for publication.