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Breaking Flooring NewsResidential Flooring

USA Flooring Launches Loyalty Program Aimed at Contractors, Installers, Designers, Realtors and Restoration Pros, Partners with Shaw Industries

By FLOOR Trends & Installation Editors
USA Flooring Shaw Industries
October 25, 2024

USA Flooring announced the launch of a Partner Rewards Loyalty Program, designed by The Incentive Group for Pro Customers, with support from Shaw Industries. 

The program tracks flooring purchases, offers exciting incentives and provides USA Flooring with a new way to engage a core segment of their target market - flooring influencers. 

Fred Black, general manager of USA Flooring, said, “Nearly 70% of our consumers are influenced by someone who is familiar with our brand. These influencers are realtors, designers, contractors, property management, installers, handymen, renovation and restoration professionals in each of our markets. This program allows us to communicate collectively with these influencers as well as reward them for their loyalty."

“The Partner Rewards Loyalty Program we designed for them inclusively engages contractors, installers, designers, realtors and restoration companies," said Doug Press, CEO of The Incentive Group.

Founded in 1972, USA Flooring has bridged the concepts of a flooring outlet with that of a full-service retail store, operating several locations throughout the state of North Carolina. 

Shaw Industries Group, Inc., a leader in flooring, is focused on building brands, products, services and solutions in partnership with our customers. Helping independent retailers attract and retain customers by supporting key initiatives like the Partner Rewards Program is a prime example of this partnership. 


KEYWORDS: flooring retail partnership Shaw

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