Beauflor USA launched the Reflect+ collection, a crafted sheet vinyl line comprised of 20 on-trend, alluring visuals in a medley of wood, tile, and marble looks. The visuals and textures are amplified by the company’s enhanced embossing technology, NaturQuest. The NaturQuest technology allows for deeper inhibition and enhances the emboss-in-register effect for up to 80% deeper embossing and grout lines, which results in a floor that looks and feels more natural.

The Reflect+ collection contains a wide range of on-trend visuals including the company’s first marble looks. The “Muse” and “Splendor” designs showcase elegant and sophisticated marble looks in a mix of light and dark hues. The wood looks offer a diverse selection of designs ranging from wide and long to short and narrow planks in popular colors like greige and blonde. The tile looks emulate the organic colors and textures of natural stone in standard 12” x 24” and larger format tile sizes.

Reflect+ is kid and pet-friendly flooring that can be installed in any room of the home including kitchens and bathrooms. It features a 75 gauge product thickness, 10 MIL wear layer, and polyurethane lacquer finish for extra resistance against stains, scuffs, and everyday foot traffic. The PowerBac backing layer adds underfoot comfort and warmth, as well as increases sound absorption. Reflect+ is also easy to clean and requires minimal routine maintenance.

This collection comes in a standard roll width of 12’ for easy installation in open areas and can be installed over the existing floor. For faster installation, it can be installed as a loose lay in spaces up to 25 square yards/225 square feet. Reflect+ is manufactured in the USA and FloorScore certified.

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