Shaw Floors has announced the expansion of its innovative, DIY-focused Floorigami® peel-and-stick carpet tile platform with an industry-first, interactive e-commerce experience. The brand’s website, Floorigami.com, launched last month and gives consumers the convenience of online ordering with free in-store pick up at participating, local retailers - an e-commerce business strategy known as ‘buy online, pick-up in store (BOPIS).’ Consumers are incentivized to visit their local Floorigami Service Provider through the site’s BOPIS model, giving the company’s independent retail partners the opportunity to service these customers in a way that only they can.
Floorigami carpet tile is designed with the DIY-consumer in mind. The 9” x 36” planks meet the consumer’s desire for carpet that is easy to install, clean and replace, as well as design flexibility to install wall-to-wall for a cozy bedroom or as a statement-making custom rug. Floorigami gives consumers the ability to transform their space into their new favorite room, in as little as an afternoon. While Floorigami is a great option for the DIY-savvy consumer, this convenient peel and stick flooring can just as easily be installed by laborers with any level of skill, allowing retailers to retain their more skilled laborers for more complicated installation projects.