We have seen the pronouncements from the media and intelligentsia. The reality is that our industry needs to get busy today creating the future. There are conversations normalizing the acceptance of a predicted downturn in business. This downturn will be a self-fulfilling prediction for incumbents waiting for the industry to fall back into place as it was 2019. We must pivot to the concept of expansion as an entire industry. This requires value creation that attracts budget money that would have been spent in an entirely different way.
Now is the time for creation of value and the entrepreneurs in Starnet are developing their future using the collaborative concept of Partnering for Success. Incumbents will continue to focus on keeping score, a linear view from the 1980’s that does not acknowledge the power of linked value networks for success. Starnet member inspiration comes from the market leaders in all industries built on partnership. The cooperative’s confidence in the future is supported by the outlook from thought leader Richard Barkham, global head of research, CBRE, “The virus has not lowered the amount of available capital for real estate and, even though investment has paused, it will only take a modest reduction in risk to open the floodgates. As always, the first movers will gain an advantage.”