Emerald, a U.S. business-to-business platform producer of trade shows, events, conferences and marketing solutions announced the appointment of Jason C. McGraw, CTS, CAE as vice president responsible for the oversight of the Kitchen and Bath Industry Show (owned by the National Kitchen and Bath Association) and CEDIA Expo, an event serving the residential integrated technology marketplace. Additionally, Emerald announced the newly created position of Director, Key Accounts – KBIS and CEDIA Expo, to be assumed by Amy Hornby.
KBIS and CEDIA Expo believe these changes put in place a cohesive cross-marketing strategy that will strengthen the convergence of the design/build markets and custom electronics to facilitate opportunities to integrate programs and platforms for exhibitors and attendees.