Building on its Main Street category, Mannington is launching a new, updated and refreshed product offering and re-branding of the program, now called Mannington on Main. Mannington on Main incorporates popular existing products as well as new additions, revised merchandising, and a simplified selling system created with the retail sales associate in mind.
The selling system was developed using feedback from voice of customer research with dealers across the United States to ensure an easy to use program that allows them to hit the ground running. “Many RSAs tell us that they are intimidated selling Main Street. The product lines are complex, the have small samples or swatches, and products are marketed based on technical details and specs,” says David Sheehan, vice president of strategic development at Mannington. Sheehan added, “To that end, we developed a program that is familiar to the way residential flooring is sold. It includes a simplified yet complete offering, larger samples, and tools oriented to help the RSA or the end user get into the right product for their place of business.”