Mohawk unveiled its largest product launch in the company’s history, along with new marketing and promotions strategies, during its Momentum roadshows. Retailers scheduled appointments with their Mohawk sales representatives in Dallas, Texas; Atlanta, Georgia; Indianapolis, Indiana; and Huntington Beach, California.
“Customers are excited to be here,” said Trey Thames, senior vice president of residential sales, Mohawk. “We have had more compliments of customers thanking us for having the show. They are glad to get out, they are glad to see other people and to see product. It’s a relationship business, a tactile business, and a fashion business, and this all lends themselves to in-person viewing, touching, and feeling, and I think we’re doing all the right things.”