South Beach, one of Miami’s most popular neighborhoods, has become a major global destination with prime oceanfront and dozens of nightclubs, restaurants and boutiques. Bentley South Beach hotel is located at the heart of this vibrant district. Built in 1939 in the Art Deco style so emblematic of that era, now the recently renovated Bentley South Beach has reopened its doors, perfectly suited to this cosmopolitan playground. Whether for leisure or business, the Bentley South Beach beckons with a contemporary interpretation of the classic beachfront property.  

The hotel’s management sought the most innovative flooring in the marketplace for the renovation: Metroflor’s Déjà New with Attraxion Magnetic Attachment Technology was installed throughout the property, from guest rooms to public areas. Its stylish, yet beachy good looks complement the hotel’s modern aesthetic. Like the Bentley’s classic façade, there is more than meets the eye with Déjà New with Attraxion.   

“What really sealed the deal for Bentley South Beach was when I told them, ‘Your maintenance guy who changes a light bulb can just as easily replace a damaged plank, so the room can be rented right away with no downtime, thanks to Attraxion magnetic attachment technology,’” said Raffoul Ajami Ajami Floorings & Granite, Inc., the local dealer on the project.   

Project Information 

PROJECT: Bentley Hotel South Beach, Miami, Florida  

LOCAL DEALER: Ajami Floorings & Granite, Inc., Doral, Florida  

DESIGNER: Renata Giovannini, Bentley South Beach, Miami, Florida

DISTRIBUTOR: Cain & Bultman

PRODUCT: Metroflor LVT Déjà New with Attraxion Flooring

The speed and ease of installation, thanks to the magnetic flooring, was a major factor in the Bentley Hotel’s choosing Déjà New with Attraxion. The ability to stagger the installation conveniently when guest rooms were unoccupied was important, and there were no odors from adhesives in public areas to interfere with guest comfort. Replaceability was another factor in the flooring’s favor: the property can quickly change the color or design of the planks without the expense of replacing the entire floor. “Déjà New with Attraxion is the ultimate user-friendly flooring to accommodate the needs of businesses such as hotels, where time is money,” said Tom McCabe, of  Cain & Bultman, a Metroflor distributor. “By shortening installation, you can avoid downtime and lost revenue.”