Independent flooring retailers have an innovative new strategy to help them sell more flooring. The Dixie Group has unveiled the Premier Flooring Center—a selling system that replaces the Stainmaster brand and helps retailers market carpet and area rugs from any manufacturer. After Invista announced the sale of Stainmaster to Lowe’s, hundreds of independent flooring retailers who sold product through the Stainmaster Flooring Center program were left without a solution after the August 31 deadline.
The Dixie Group stepped in to help with the transition. In March, Pami Bhullar, vice president of business development, Dixie, had joined the company from Invista. Bhullar has decades of experience in the industry and helped develop the Stainmaster Flooring Centers.