While everyone is vying for center stage with new visuals and longer, wider planks at The International Surface Event, Mohawk brought a number of innovative technologies and product stories to market in each of its brands. Aladdin Commercial, the main street commercial division, is moving toward a more design-centric approach that gives RSAs more range when it comes to product offerings.
Calling it a "curated coordination story," according to Aladdin Commercial's Robb Myer, vice president of business development, the brand is focused on product, platform and pricing. Now, each product offering—broadloom, carpet tile, hard surface, stone, wood visuals and accessories such as the Tailored Trim platform which is made up of stair solutions, trims and accessories—along with the EnviroStrand and ColorStrand platforms, offers a spectrum of visuals that coordinate across the product categories.