COREtec Announces Innovative New Underlayment, Soft Step
COREtec, the brand that produced the industry’s first waterproof rigid core product, is rolling out a new innovative attached underlayment, Soft Step. Soft Step, which will be distinguished by its quiet, warm, and sustainable benefits, will join COREtec’s preexisting attached cork underlayment option. The new underlayment will be officially released to the public on August 8.
The Coronavirus pandemic changed the lifestyle of many consumers, bringing offices, gyms and other hobbies into the home. This change resulted in a shift in consumers’ preferences regarding their floors. When asked to speak on the creation of Soft Step, JulieBeth Fisher, Director of Marketing for COREtec, stated,