CCA Global's John Gilbert & Keith Spano on the Future of Flooring Retail
What will it take to succeed as an independent flooring retailer in the future? John Gilbert, president of Carpet One, and Keith Spano, president of Flooring America, Flooring Canada, International Design Guild and The Floor Trader, offered Floor Trends some insight on the groups' Retail 2.0 strategy, which addresses consumers' desire to shop when, where, and how they want through digital technology, marketing, and the in-store experience.
Floor Trends: What's your take on what you've shared with your retailers at summer convention in Nashville, Tennessee?