Starnet members met in Austin, Texas, for their fall meeting to meet new vendors, investigate new technologies and explore market opportunities to scale their businesses.
"Members are exhausted—they're dealing with things that aren't future-looking," said Mark Bischoff, president and CEO of Starnet. "It's a lot of transactional stuff: figuring out freight, figuring out inflation, figuring out how to write price-increase letters to customers on fixed contracts. That's all exhausting. If it gets rocky in the economy, we have to start flexing our business development muscles and make sure we're creating demand—and not necessarily just fulfilling demand that was generated prior to the challenges of '20 and '21."