Mohawk has introduced a new state-of-the-art merchandising destination, the SmartStrand Color Wall, designed to inspire consumers to easily shop and confidently select a color and comfort level for their home.
“With a reputation for being extraordinarily clean, exceptionally durable and environmentally friendly, SmartStrand has been installed in more than 11 million homes,“ said Denise Silbert, Mohawk’s vice president of marketing, soft surface. “Along with all the innovation and consumer research that went into the development of the Color Wall Destination, we are introducing the largest number of new SmartStrand styles in over three years.”