Coretec Announces 2023 Waterproof Phase One Introductions

Coretec, the premium resilient brand of Shaw Industries, is rolling out 15 new waterproof styles and a subtle rebrand to the Coretec Pro (SPC) line in 2023.

To add consistency across collections, Coretec has refreshed its Coretec Pro (SPC) collection and will be showcasing these changes at 2023 Shaw winter markets. The refresh includes a new logo and tagline and a subcollection simplification that will mirror the Coretec Originals (WPC) collection with “Classics, Enhanced and Premium” tiered categories for a clear upgrade story. This simplification comes as an effort to keep consumers top-of-mind after Coretec research showed strong consumer preferences for good, better, best formats.